Undergraduate Distance Education

Jim Clauson's
CAPP 498C Course Syllabus
Web Site Management

Course Description:
An in-depth survey of Web site maintenance for small businesses. Topics include exploring and surveying Web tools, including scripting, servers, editors, image manipulation tools, utilities, and traffic analysis. Focus is on Internet security and e-commerce issues.

With the unprecedented convergence we are witnessing today of traditional and new media toward the Web, and with the Web becoming the standard medium for information dissemination and exchange, it's crucial to learn and distinguish the factors that make a Web presence successful. Content that ranges from small business information to large corporate databases will continue to be deployed and managed as Web pages. Businesses of all sizes and types will be able to leverage their intellectual assets and market their products worldwide.

The influence of the Web on our society is tremendous. In fact, it is so great that it is shaping a new economy for our country and many others around the world. This course recognizes the magnitude of the Web and will help you understand the approach, methodology, and tools that power Web sites, e-commerce, and security. The benefits of acquiring such awareness will no doubt be advantageous to everyone regardless of profession and career choices.

Prerequisites: CAPP 385 and 386, or equivalent.

Course Materials:
Required Books
Garfinkle & Spafford Web Security and Commerce O'Reilly 1-56592-269-7
Killelea Web Performance Tuning O'Reilly 1-56592-379-0

Course Objectives:
After completing this course, you should be able to:
  • illustrate viable Web site design and planning strategies and models
  • distinguish between Web authoring and management tools
  • evaluate Web server software and make recommendations to management
  • explain Web security concerns and recommend solutions to management
  • identify e-commerce and security issues and prepare reports on them for management
  • identify and address Web site cost, promotion, and personnel issues
  • interpret Web site data and log files

Course Modules:
The course is presented in the following six modules:
  1. Web Site Planning and Information Architecture
  2. Web Site Building and Management Software
  3. Web Servers
  4. E-Commerce and Web Security Issues
  5. Web Site Cost, Personnel, and Hiring Issues
  6. Web Site Marketing/Promotion and Traffic-Data Analysis

Course Grading:
The standard UMUC grading scheme is shown below:

Grade Points
90-100 = A
80-89 = B
70-79 = C
60-69 = D

Course Project(s):
The major project is a Web site Development Plan, which must include:

Choice and rationalization for each of the following:
  • Planning model
  • Information Architecture
  • Web site management software
  • Web site server hardware and software
  • eCommerce strategy and engine selection
  • Security considerations
  • Data analysis of server load & capacity management and web traffic
  • Web site promotion and marketing strategy
  • Web site cost, personnel, contracting-hiring factors

The course has 7 assigned papers addressing these topics individually. The final project will combine these 7 papers into a final and full web site proposal from planning to budgeting. Specific information on the 7 papers may be found here.

Course Schedule:
Please refer to the Web Tycho for scheduling specifics

Course Facilitator:
Jim Clauson, CyberEducator

Course Resources and Downloads page:

Copyright Jim Clauson & Breakthrough Systems 2001. All rights reserved.